Pros

• Cultural Promotion: The festival showcases Uttarakhand's rich cultural heritage, including its music, food, and traditions, promoting cultural understanding and appreciation.
• Tourism Boost: Such events attract visitors not just from the local area but potentially from other regions as well, boosting local tourism and economy.
• Community Engagement: It brings together people from various backgrounds, fostering community spirit and engagement.
• Artist Exposure: Provides a platform for local artists to showcase their talents and gain wider recognition.
• Economic Opportunities: The influx of visitors benefits local businesses and vendors, creating economic opportunities.
• Educational Aspect: Attendees get to learn about different music styles, traditions, and cuisines, offering an educational experience.
• Brand Building: For sponsors and organizers, it’s an opportunity to build brand image and goodwill.